Why should we back?
Intro
Welcome to KickstartNew! Today, we’re looking at a cleverly simple yet highly relatable product: the Laundry Chair by Simone Giertz. If you’ve ever piled clothes on a chair instead of putting them away, this project turns that everyday habit into a functional design solution. It’s a piece of furniture that embraces reality rather than fighting it—combining humor, practicality, and thoughtful design into one object.
Why should I back this project?
- Designed for Real Life Habits: Instead of forcing you to stay perfectly organized, the Laundry Chair acknowledges how people actually live—offering designated spaces for worn, unworn, and in-between clothes.
- Smart Organization System: With multiple sections and hanging options, it helps reduce clutter while still keeping your clothes accessible and visible.
- Minimalist Aesthetic: The chair blends into modern interiors with a clean, Scandinavian-inspired design that doesn’t feel bulky or out of place.
- Functional Furniture Upgrade: It’s not just a chair—it’s a hybrid between seating and storage, making it especially useful for small bedrooms or apartments.
- Unique Concept Appeal: The idea is simple but original, turning a common “problem” into a product that feels both clever and instantly understandable.
What’s the potential drawbacks you should consider when you back it?
- Niche Use Case: While relatable, not everyone may want a dedicated chair just for clothes, especially if they already have storage systems in place.
- Space Consideration: Even though it’s compact, it still requires floor space—something to think about in smaller rooms.
- Price vs Simplicity: The concept is straightforward, so some backers may question whether the price matches the perceived complexity of the product.
- Habit Reinforcement: Instead of encouraging tidiness, it may reinforce the habit of leaving clothes out rather than putting them away fully.
The reliability of the project
- Established Creator: Simone Giertz is a well-known creator with a strong following and a track record of delivering creative, well-designed products.
- Proven Design Approach: Previous projects from the creator have successfully combined humor with real-world functionality, suggesting a thoughtful design process.
- Clear Product Concept: Unlike highly technical products, the Laundry Chair is straightforward, reducing risks related to complex manufacturing.
- Strong Community Support: The project benefits from an engaged audience, which often contributes to better feedback, visibility, and accountability.
Conclusion
The Laundry Chair is a refreshing take on everyday furniture—simple, honest, and surprisingly useful. It doesn’t try to change your habits but instead adapts to them, which is exactly what makes it stand out. While it may not be essential for everyone, it offers a clever solution for a very common problem. Backing this project makes sense if you value thoughtful design, practical organization, and a touch of humor in your living space.
