Why should we back?
Intro
The project presents the Flow Bands, described as an innovative upgrade to traditional resistance bands. Designed by Matt Cannon and his team, these bands aim to be strong, skin-friendly and endlessly versatile — functioning as tools for stretching, strength training and self-massage.
They propose to help users release tension, build strength and optimize movement by focusing on fascia, biomechanics and dynamic motion.
If you’re someone who uses resistance bands, mobility tools or cares about body awareness, this project might catch your interest.
Why should I back this project?
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Multi-function tool: The Flow Bands aren’t just for resistance but also for dynamic stretching and fascial-release, offering more than a typical elastic band.
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Designed for movement & awareness: The project emphasizes training the body’s connective tissues (fascia) and promoting flow and integrity in movement, which is less common in standard fitness gear.
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Quality & feel: The team highlight strong and skin-friendly materials, and mention features like accessible handles and adaptable resistance, which may lead to better user comfort and control.
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Potential for broader use: Whether you’re an athlete, coach, trainer or everyday user, the flexibility of use (stretching, strength, self-massage) may appeal to a wide audience.
What are the potential drawbacks you should consider when you back it?
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Specialized niche: Because the Flow Bands focus on fascia, flow and biomechanics, they might be less appealing if you simply want a basic resistance band for standard workouts.
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New product risk: As with many Kickstarter projects, backing means accepting delays or changes — prototypes may differ from final product.
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Price vs traditional bands: If the cost is significantly higher than standard bands, you must decide if the extra features justify the investment.
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Learning curve: Some of the benefits (fascia work, flow training) may require more user knowledge to fully exploit, meaning you might not get full value if you stick to traditional routines.
The reliability of the project
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Transparent campaign: The Kickstarter page provides detailed content on how the product is different, how it works and what mission the team has — showing some level of thoughtfulness.
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Clear branding & messaging: The Flow Bands site and Kickstarter campaign show consistent messaging about movement, fascia and quality materials — indicating the team has a clear vision.
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But: no large proven track record mentioned (at least from publicly visible sources) of previous major product launches from the team; as a backer you may have to accept higher uncertainty.
