Why should we back?
Intro
Welcome to KickstartNew! I’m Jason and today we’re looking at the Lifelong Deo 2.0 campaign on Kickstarter — a “planet-protecting” deodorant system that promises to be refillable, reusable and built to last. The project aims to transform a daily-use product into something more sustainable and stylish. This post will walk you through why you might want to support it, what you should carefully consider, and how reliable the project appears.
Why should I back this project?
-
Sustainability at its core: The Lifelong Deo 2.0 is designed around refillable or reusable components, aiming to reduce single-use plastic in a category (deodorants) that traditionally uses a lot of disposable packaging.
-
Premium, design-forward product: It uses refined materials (such as anodised aluminium) and aims to be “designed to be shown, not hidden”. The visual appeal and build quality are positioned as part of the value.
-
Natural / cleaner formulation: According to the website, the refills are plastic-free, plant-based and avoid certain harsh ingredients. This could appeal to users who prefer natural skincare/deodorant options.
-
Environmental impact included: The company claims partnerships (for example with ocean-cleaning initiatives) and a mission to remove plastic waste and offer a lifetime guarantee.
What are the potential drawbacks you should consider when you back it?
-
Price and value vs standard alternatives: Premium materials and reusable design often carry higher upfront cost. You’ll want to consider whether your personal usage pattern justifies the investment.
-
Behaviour change / refill system: Switching to a reusable system and powdered refill may require more effort (mixing, preparing) than grab-and-go cartridges; some users may find this less convenient.
-
Market risk / scalability: As with many crowdfunded physical product campaigns, manufacturing delays, logistics, or supplier issues could impact delivery or quality.
-
Performance / formula transition: Natural and refillable deodorants sometimes face performance trade-offs compared to traditional antiperspirants. If you’re used to high levels of sweat control, the experience may differ.
The reliability of the project
-
Clear messaging and mission: The campaign articulates a strong sustainability mission and presents design detail, which suggests the creators have thought through their product proposition.
-
Accessible product information: The website provides ingredient lists, manufacturing claims, and usage instructions, which adds transparency.
-
Crowdfunding risks still apply: While the team shows promise, backers should remember that Kickstarter projects inherently involve risk — fulfillment timelines, manufacturing quality and international shipping can all introduce delays or changes.
-
Lifetime guarantee promise: The lifetime guarantee on the hardware is a positive signal of commitment to quality, though one should check the terms and process when delivered.
Conclusion
If you’re looking for a deodorant system that blends design, sustainability and refillable convenience, the Lifelong Deo 2.0 campaign is worth a close look. It brings together strong environmental credentials, premium build and a transparent product proposition. That said, you’ll want to weigh the upfront cost, the change in routine (mixing and refilling), and the standard risks of backing crowdfunding campaigns. In short: for the eco-conscious and design-minded backer who accepts some risk and is open to behaviour change, this project presents a compelling opportunity. If you prioritise low cost, minimal effort or guaranteed antiperspirant-level performance, it might be wise to wait and see how the campaign fulfills.
